IDENTITY DESIGN
SENTIMENT
Sentiment Properties and Liquidation is a company that specializes in appraisals and estate management. The goal was to create an identity that felt high-end, but still warm and welcoming. The icon of a house or 'S' speaks to the comfort of home and the color palette provides warmth. A modern sans serif font and thin stroke-weights add a modern, sophisticated touch.
JEALOUS STAR BREWERY
This identity was created for my UX Certificate course. I wanted to create something other-wordly and eye-catching, so I selected a unique serif font and a bright, contrasting color palette. The sun, or jealous star, hiding behind the moon in an eclipse creates a unique icon.
PATRICK PALMER
CAMPAIGN
This identity was created for a political campaign. To tie the all pieces to the city it was run in, the sky-line is used as a repeating element. A simple, easy-to-read font and a unique color palette are used to maximize readability and grab attention.
BREWERY CONCEPT
LOGOS
These logos were created as potential concepts for a local cerveceria. The designs pull from Aztec and Mexican folklore for name, color, and symbol inspiration. A warm color palette ties it all in.
